TikTok Pixel
Improve your ads performance with the TikTok Pixel integration. The TikTok Pixel optimizes your TikTok Ads with event and conversion tracking.
- 1.Log into your Engage account
- 2.Go to Data Platform > Integrations and select the
TikTok Pixel - 3.Set your
TikTok Pixel IDand select the events to be included
The following events are mapped out-of-the-box for you when you activate the TikTok Pixel integration. These cover all the standard functionality of the Pixel.
Event in Engage | TikTok event |
|---|---|
Added to Cart | AddToCart |
Order Completed | Purchase |
Product Seen | ViewContent |
Product Viewed | ViewContent |
Checkout Started | InitiateCheckout |
Products Searched | Search |
Note that page views are automatically tracked by the TikTok Pixel.
This destination requires one of the following sources to be active
Log into TikTok and create a new pixel. Select Developer mode.
Click through all steps until you get the to the code snippet, then find the Pixel ID here.
Last modified 4mo ago