TikTok Pixel

Improve your ads performance with the TikTok Pixel integration. The TikTok Pixel optimizes your TikTok Ads with event and conversion tracking.

Add this destination

  1. Log into your Engage account

  2. Go to Data Platform > Integrations and select the TikTok Pixel

  3. Set your TikTok Pixel ID and select the events to be included

Mapped events

The following events are mapped out-of-the-box for you when you activate the TikTok Pixel integration. These cover all the standard functionality of the Pixel.

Event in Engage TikTok event

Added to Cart


Order Completed


Product Seen


Product Viewed


Checkout Started


Products Searched


Note that page views are automatically tracked by the TikTok Pixel.


Active sources

This destination requires one of the following sources to be active

TikTok Pixel ID

Log into TikTok and create a new pixel. Select Developer mode.

Click through all steps until you get the to the code snippet, then find the Pixel ID here.

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