TikTok Pixel

Overview

Improve your ads performance with the TikTok Pixel integration. The TikTok Pixel optimizes your TikTok Ads with event and conversion tracking.

Add this destination

  1. 1.
    Log into your Engage account
  2. 2.
    Click "Add destinations" on the home page and select the TikTok Pixel
  3. 3.
    Set your TikTok Pixel ID and select the events to be included

Mapped events

The following events are mapped out-of-the-box for you when you activate the TikTok Pixel integration. These cover all the standard functionality of the Pixel.
Added to Cart
AddToCart
Order Completed
Purchase
Product Seen
ViewContent
Product Viewed
ViewContent
Checkout Started
InitiateCheckout
Products Searched
Search
Note that page views are automatically tracked by the TikTok Pixel.

TikTok Pixel ID

Log into TikTok and create a new pixel. Select Developer mode.
Click through all steps until you get the to the code snippet, then find the Pixel ID here.
Last modified 1mo ago