TikTok Pixel

Improve your ads performance with the TikTok Pixel integration. The TikTok Pixel optimizes your TikTok Ads with event and conversion tracking.

Add this destination

1. Log into your Engage account

2. Go to Data Platform > Integrations and select the TikTok Pixel

3. Set your TikTok Pixel ID and select the events to be included

Mapped events

The following events are mapped out-of-the-box for you when you activate the TikTok Pixel integration. These cover all the standard functionality of the Pixel.

Event in Engage	TikTok event
Added to Cart	AddToCart
Order Completed	Purchase
Product Seen	ViewContent
Product Viewed	ViewContent
Checkout Started	InitiateCheckout
Products Searched	Search

Note that page views are automatically tracked by the TikTok Pixel.

Requirements

Active sources

This destination requires one of the following sources to be active

• Javascript Tracker
• AbiCart Plugin
• Magento 1 Plugin
• Magento 2 Plugin
• Prestashop Module
• Shopify Plugin
• Woocommerce Plugin

TikTok Pixel ID

Log into TikTok and create a new pixel. Select Developer mode.

Click through all steps until you get the to the code snippet, then find the Pixel ID here.