Google Analytics 4
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The Google Global Site Tag Integration push events data to Google Analytics, and to Google Ads if you have enabled Gtag in your Google Ads account. Follow this guide to connect your Google Ads account with Google Analytics:
The GTAG integration works with GA4 (Google Analytics 4) out of the box, and with UA as long as the corresponding events are defined in your Universal Analytics setup. The integration activates the site tag client side, which means it sends the events to google analytics directly from the browser. Much like setting up a Google Analytics tracker yourself, but with predefined events mainly for e-commerce.
Log into your engage account
Go to Data Platform > Integrations and select the Google Analytics (GA4 & UA)
Set the GTAG ID
and select the events to be included
GTAG ID (measurement ID) for Google Analytics 4 (G-XXXXXXXXXX)
GTAG ID (tracking ID) for Universal Analytics (UA-XXXXXXX-X)
Track Google Ads conversions by adding a Conversion ID
and Conversion Label
.
Get your and
Make sure to include AW-
in the Conversation ID
The following events are mapped out-of-the-box for you when you activate the Google Global Site Tag integration. All of these events will be available in Google Analytics, and all data in Google Analytics can be used for dynamic ads and remarketing in Google Ads.
Added to Cart
add_to_cart
Order Completed
purchase
Product Seen
view_item_list
Checkout Started
begin_checkout
Removed From Cart
remove_from_cart
Order Refunded
refund
Promotion Viewed
view_promotion
Promotion Clicked
select_content
This destination requires one of the following sources to be active
Log into your Google Analytics account
Go to Admin > Data Streams and click on the stream
You'll find your Measurement id in top right corner (G-xxxxxxxxxx)
Follow these steps to get your conversion ID. If you don't have any setup yet, create a new one in step 3.
In your Google Ads account, click Goals in the menu.
Select Summary, which opens to the Conversion Actions table.
Select the name of the conversion that you want to use from the Conversion action column (You cannot use goals that have Google Analytics 4 as source). Or create a new Conversion action.
Expand the tab for Tag setup to view the tag details.
Select Use Google Tag Manager.
Scroll to the code snippet section and look for the Conversion ID.
Get the Conversion ID.
Make sure to set the AW- prefix in the ID when adding it. E.g. AW-123456789
Continue from the instrucitons above.
On the same page as you found your Conversion ID, just below you will find your Conversion Label.
Get the Conversion Label.
Add a domain
Browse the store and make sure to perform all the action from which you expect to receive an event.
Evaluate the result by checking all the events that has been collected
Open the following link ->