Google Global Site Tag (gtag) Integration

Overview

The Google Global Site Tag Integration push events data to Google Analytics, and to Google Ads if you have enabled Gtag in your Google Ads account. Follow this guide to connect your Google Ads account with Google Analytics: https://support.google.com/analytics/answer/1033961?hl=en

Add this destination

  1. Log into your engage account

  2. Click "Add destinations" on the home page and select the Google Global Site Tag

  3. Set your Conversion ID and select the events to be included

Mapped events

The following events are mapped out-of-the-box for you when you activate the Google Global Site Tag integration. All of these events will be available in Google Analytics, and all data in Google Analytics can be used for dynamic ads and remarketing in Google Ads.

Events in engage

Google Analytics events

Added to Cart

add_to_cart

Order Completed

purchase

Product Seen

view_item_list

Checkout Started

begin_checkout

Removed From Cart

remove_from_cart

Order Refunded

refund

Promotion Viewed

view_promotion

Promotion Clicked

select_content

Google Conversion ID

Follow these steps to get your conversion ID. If you don't have any setup yet, create a new one in step 3.

  1. In your Google Ads account, click the Tools and Settings menu. ()

  2. Select Measurement: Conversions, which opens to the Conversion Actions table.

  3. Select the name of the conversion that you want to use from the Conversion action column.

  4. Expand the tab for Tag setup to view the tag details.

  5. Select Use Google Tag Manager.

  6. Get the Conversion ID.