Google Global Site Tag (gtag) Integration
The Google Global Site Tag Integration push events data to Google Analytics, and to Google Ads if you have enabled Gtag in your Google Ads account. Follow this guide to connect your Google Ads account with Google Analytics: https://support.google.com/analytics/answer/1033961?hl=en
Log into your engage account
Click "Add destinations" on the home page and select the Google Global Site Tag
Set your Conversion ID and select the events to be included
The following events are mapped out-of-the-box for you when you activate the Google Global Site Tag integration. All of these events will be available in Google Analytics, and all data in Google Analytics can be used for dynamic ads and remarketing in Google Ads.
Events in engage | Google Analytics events |
Added to Cart | add_to_cart |
Order Completed | purchase |
Product Seen | view_item_list |
Checkout Started | begin_checkout |
Removed From Cart | remove_from_cart |
Order Refunded | refund |
Promotion Viewed | view_promotion |
Promotion Clicked | select_content |
Follow these steps to get your conversion ID. If you don't have any setup yet, create a new one in step 3.
In your Google Ads account, click the Tools and Settings menu. (
)
Select Measurement: Conversions, which opens to the Conversion Actions table.
Select the name of the conversion that you want to use from the Conversion action column.
Expand the tab for Tag setup to view the tag details.
Select Use Google Tag Manager.
Get the Conversion ID.
