Identities

Engage Identities let you build enhanced and unified user profiles based on your customer or store visitor data. An Engage Identity represents a single view of your user and holds traits based on events, actions, customer data or custom data. Build and activate powerful custom audiences across your marketing tools.
How it works
Identities are based on user data tracked and collected from your store using the Engage Tracker. The profiles are then enhanced with customer data and other event based data as the user interacts with your business. Identities are also merged when identified across multiple channels, sessions or devices to provide a single view of the user base.
Identity resolution
Resolve and unify your visitor identities regardless of when, or what channel they used to visit your store. Avoid maintaining multiple records for the same user and connect external IDs used on various platforms to one Engage Identity.
Customer data
Identities use customer data such as location, preferred currency and order data to compute customer traits that can be used to segment a group of customers. 
Visitor data
Visitor data is any event based data gathered from the visitors actions in your store. Data such as what products was viewed or added to cart are added to the user identity for use in further analysis and segmentation.
Smart traits
Engage derives useful traits such as customer life cycles, predicted gender and lifetime value to enable narrow, specific user segmentation for use in highly personalized marketing.
Using your Identities
Identities is a key concept in Engage and is widely used throughout the platform. Identities are used for key features such as product recommendations, smart search, analytics, customer segmentation and audiences.
Personalize the store experience
Customers expects a personalized experience when visiting e-commerce stores today. Identities enables hyper-personalized solutions to meet these expectations from the customer.
Product recommendations
Engage offer a wide range of product recommendation solutions to boost the conversion rate and average order value for merchants. Recommendations can be tailored to the requirements of the merchant and are designed to seamlessly integrate with the store. 
Recently viewed products
Help your visitors keep track and easily find what products they've already browsed using recently viewed products. Or greet your returning visitors with a block helping them to pick up where they left off, or to re-order the products they bought last time.
Build powerful user lists
Create lists of users that match conditions or criteria defined by you. Then activate your user list within Engage or push them to marketing tools for personalized advertisement. User lists can be built using events, smart traits and more.
Visitor audiences
Engage audiences are lists of store visitors that haven't necessarily become customers yet. Often these visitors are anonymous or identified via external ids, login, newsletter signup or other forms where the user fill out an email adress or other identifier. Audiences are defined mainly based on actions taken in the store, such as users who added a product to cart but did not checkout. A lot more filters and conditions can be defined in the audience builder.
Customer segments
Customer segments allow you to create customer cohorts based on various events and characteristics of the customers. Segments are then kept up-to-date automatically by Engage and you may use them in analytics and reports on Engage or sync them to marketing tools.
Sync with marketing tools
Keep your audience or segment in sync with your destinations to enable precise targeting and personalized marketing. Engage lets you setup an action to automatically sync your audience.
Explore your Identities
Identities are seamlessly merged with your customers and visitors data so you can explore your Identities where they belong. Simply browse your visitors or customers on our platform to get a single view of the user.
A single customer view 
The Engage Identities feature basically creates a single view of a customer, or visitor. A single customer view means that there is one repository holding all information available on that customer. Engage present the single customer view with all data currently available on the customer.
A single customer view