Identities

Engage Identities let you build enhanced and unified user profiles based on your customer or website visitor data. An Engage Identity represents a single view of your user and holds traits based on events, actions, customer data or custom data. Build and activate powerful custom audiences across your marketing tools.

How it works

Identities are based on user data tracked and collected from your site using the Engage Tracker. The profiles are then enhanced with customer data and other event based data as the user interacts with your business. Identities are also merged when identified across multiple channels, sessions or devices to provide a single view of the user base.

Identity resolution

Resolve and unify your visitor identities regardless of when, or what channel they used to visit your site. Avoid maintaining multiple records for the same user and connect external IDs used on various platforms to one Engage Identity.

Customer data

Identities use customer data such as location, preferred currency and order data to compute customer traits that can be used to segment a group of customers.

Visitor data

Visitor data is any event based data gathered from the visitors actions on your site. Data such as what pages/products was viewed or added to cart, actions taken on site such as sign up for newsletter, request for quotation, etc. All events are later added to the user identity for use in further analysis and segmentation.

Smart traits

Engage derives useful traits such as customer life cycles, predicted gender and lifetime value to enable narrow, specific user segmentation for use in highly personalized marketing.

Using your Identities

Identities is a key concept in Engage and is widely used throughout the platform. Identities are used for key features such as customer segmentation, audiences, analytics and product recommendations,

Build powerful user lists

Create lists of users that match conditions or criteria defined by you. Then activate your user list within Engage or push them to marketing tools for personalized advertisement. User lists can be built using events, smart traits and more.

Visitor audiences

Engage audiences are lists of site visitors that haven't necessarily become customers yet. Often these visitors are anonymous or identified via external ids, login, newsletter signup or other forms where the user fill out an email address or other identifier. Audiences are defined mainly based on actions taken on the site, such as users who added a product to cart but did not checkout or a user browsed pricing but did not sign up for a subscription. A lot more filters and conditions can be defined in the audience builder.

Customer segments

Customer segments allow you to create customer cohorts based on various events and characteristics of the customers. Segments are then kept up-to-date automatically by Engage and you may use them in analytics and reports on Engage or sync them to your marketing tools.

Sync with marketing tools

Keep your audience or segment in sync with your destinations to enable precise targeting and personalized marketing. Engage lets you setup an action to automatically sync your audience.

Personalize the store experience

Note: This section is only applicable for ecommerce clients

Customers expects a personalized experience when visiting e-commerce stores today. Identities enables hyper-personalized solutions to meet these expectations from the customer.

Product recommendations

Engage offer a wide range of product recommendation solutions to boost the conversion rate and average order value for merchants. Recommendations can be tailored to the requirements of the merchant and are designed to seamlessly integrate with the store.