Feature Introduction
Engage offers a variety of features all designed to optimize your site by putting data to work. In this section, the most commonly used features are listed, intended to inspire and kick-start your journey with Engage. The full scope of features are presented below under each specific area, Data Collection, Data Integration, Analytics and Personalization.
It all starts with the collection of data and all you need is to implement the Javascipt tracker. In addition you may also implement Order History API and Product Catalog API to unlock additional features. If being an ecommerce client the easiest option would be to implement the app/plugin/module which will take care of the complete configuration at installation. In this case there is no need for tracker installation as it will be deployed during the installation of the app/plugin/module.
The aim with Engage is to create one central instance for all your data handling. Instead of implementing multiple trackers for data collection and numerous integrations to 3rd party services, Engage will let you activate all your needed destination with a push of a button. At the same time as only one single tracker is being utilized for data collection.