Facebook Pixel
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Improve your ads performance with the Facebook Pixel integration. The Facebook Pixel optimizes your Facebook Ads with event and conversion tracking, and enables the use of dynamic ads and remarketing.
Log into your Engage account
Go to Data Platform > Integrations and select the Facebook Pixel
Set your and select the events to be included
Save
This destination requires one of the following sources to be active
Navigate to Events Manager
Here you'll find your Pixel ID
If you don't have a Pixel ID
you may create it
The following events are mapped out-of-the-box for you when you activate the Facebook Pixel integration. These cover all the standard functionality of the Pixel.
Added to Cart
AddToCart
Order Completed
Purchase
Product Seen
ViewContent
Product Viewed
ViewContent
Checkout Started
InitiateCheckout
Products Searched
Search
You may send additional or custom events to the Facebook Pixel by adding the event in the Facebook Pixel integration setting. Any standard or custom event can be added to the integration but make sure to adhere to Facebooks Personally Identifiable Information (PII) guidelines. The following information should not be sent to Facebook, and we automatically remove them from the standard events.
First name
Last name
Gender
City
Country
Phone
State
Zip code
Birthday
Our Facebook Pixel integration is built to support Facebooks Dynamic Product Ads. These are ads that typically performs much better than regular ads since they have the ability to display the exact product the customer was looking at, but did not buy yet. Remarket the products of interest to a potential customer across the entire reach of Facebook.
To start using dynamic ads you need to provide a product catalog to Facebook, and design a dynamic ads template that Facebook can use to display your products. We have already taken care of setting up the Facebook Pixel for dynamic ads, so there is no further steps to complete for the tracking.
Steps to complete:
Set up the required tracking - Already done
Provide a Facebook Product Catalog
Design the Ads template to use
Product Seen
Product Viewed
Added to Cart
Order Completed
Engage will start to send events 45 minutes after you activate the Facebook Pixel destination. After that you can log into the Facebook event manager to see events as they are registered by Facebook.
Log into your Facebook
As mentioned above, the tracking setup is already done for the integration. But it is in the engage tracker for this to work properly. (If using the Engage plugin for , or this is done out of the box.)
Then you can follow this guide to provide the product catalog and to create your ads.