Facebook Pixel Integration

Overview

Improve your ads performance with the Facebook Pixel integration. The Facebook Pixel optimizes your Facebook Ads with event and conversion tracking, and enables the use of dynamic ads and remarketing.

Add this destination

  1. Log into your engage account

  2. Click "Add destinations" on the home page and select the Facebook Pixel

  3. Set your Facebook Pixel ID and select the events to be included

Mapped events

The following events are mapped out-of-the-box for you when you activate the Facebook Pixel integration. These cover all the standard functionality of the Pixel.

Event in engage

Facebook event

Added to Cart

AddToCart

Order Completed

Purchase

Product Seen

ViewContent

Product Viewed

ViewContent

Checkout Started

InitiateCheckout

Products Searched

Search

Note that page views are automatically tracked by the Facebook Pixel.

Adding events

You may send additional or custom events to the Facebook Pixel by adding the event in the Facebook Pixel integration setting. Any standard or custom event can be added to the integration but make sure to adhere to Facebooks Personally Identifiable Information (PII) guidelines. The following information should ot be sent to Facebook, and we automatically remove them from the standard events.

  • Email

  • First name

  • Last name

  • Gender

  • City

  • Country

  • Phone

  • State

  • Zip code

  • Birthday

Facebook Pixel ID

  1. Log into your Facebook Business Manager

  2. Navigate to Events Manager

  3. Here you'll find your Pixel ID

  4. If you don't have a Pixel ID you may create it

Dynamic Product Ads

Our Facebook Pixel integration is built to support Facebooks Dynamic Product Ads. These are ads that typically performs much better than regular ads since they have the ability to display the exact product the customer was looking at, but did not buy yet. Remarket the products of interest to a potential customer across the entire reach of Facebook.

Get started with dynamic ads

To start using dynamic ads you need to provide a product catalog to Facebook, and design a dynamic ads template that Facebook can use to display your products. We have already taken care of setting up the Facebook Pixel for dynamic ads, so there is no further steps to complete for the tracking.

Steps to complete:

  1. Set up the required tracking - Already done

  2. Provide a Facebook Product Catalog

  3. Design the Ads template to use

As mentioned above, the tracking setup is already done for the integration. But it is important that you have defined the following events in the engage tracker for this to work properly.

  • Product Seen

  • Product Viewed

  • Added to Cart

  • Order Completed

Then you can follow this guide to provide the product catalog and to create your ads. https://www.facebook.com/business/ads/dynamic-ads