Home
Search…
What is Engage
GETTING STARTED
Start exploring
Guides
Bundle advertising pixels
Dynamic audiences
Remarketing with Facebook
Remarketing with Google Ads
Integrations
Overview
Destinations
Customer.io
Facebook Conversion API
Facebook Marketing API
Facebook Pixel
GA4 Server Side
Google Ads API
Google Analytics 4
Google Enhanced Conversions
Google Global Site Tag (gtag)
Klaviyo
Klaviyo Server Side
LinkedIn Pixel
TikTok Pixel
Sources
Features
Identities
A/B Testing
Actions
Analytics
Audiences
Email Recommendations
Event Tracking
Product Recommendations
Search
Segments
Platforms
AbiCart
Custom Platform
Magento 1
Magento 2
Prestashop
Shopify
Wikingruppen
WooCommerce
API
Recently Viewed
Terms & Conditions
Terms and Conditions
Privacy Policy
Powered By GitBook
Facebook Conversion API
The Facebook Conversion API is used by Engage to send server side events and conversions to Facebook (Meta).

Add this destination

  1. 1.
    Log into your Engage account
  2. 2.
    Go to Data Platform -> Integrations and select the Facebook Conversion API
  3. 3.
    Set your Facebook Pixel ID and Access token, then click Save.
  4. 4.
    Optionally override the default currency and update the events

Facebook Pixel ID

  1. 1.
    Log into your Facebook Business Manager​
  2. 2.
    Navigate to Events Manager
  3. 3.
    Here you'll find your Pixel ID
  4. 4.
    If you don't have a Pixel ID you may create it

Access token

  1. 1.
    Log into your Facebook Business Manager​
  2. 2.
    Navigate to Events Manager
  3. 3.
    Here you'll find your Pixel ID
  4. 4.
    Click on it and select the settings tab
  5. 5.
    Scroll to the Conversion API section
  6. 6.
    Click Generate access token and follow the instructions
The Generate access token link is only visible to users with developer privileges for the business. The link is hidden from other users.
Previous
Customer.io
Next
Facebook Marketing API
Last modified 4mo ago
Export as PDF
Copy link
On this page
Add this destination
Facebook Pixel ID
Access token