Facebook Conversion API
The Facebook Conversion API is used by Engage to send server side events and conversions to Facebook (Meta).
- 1.Log into your Engage account
- 2.Go to Data Platform -> Integrations and select the Facebook Conversion API
- 3.
- 4.Optionally override the default currency and update the events
- 1.
- 2.Navigate to Events Manager
- 3.Here you'll find your Pixel ID
- 4.If you don't have a Pixel ID you may create it
- 1.
- 2.Navigate to Events Manager
- 3.Here you'll find your Pixel ID
- 4.Click on it and select the settings tab
- 5.Scroll to the Conversion API section
- 6.Click Generate access token and follow the instructions
The Generate access token link is only visible to users with developer privileges for the business. The link is hidden from other users.
Last modified 8mo ago