Facebook Conversion API

The Facebook Conversion API is used by Engage to send server side events and conversions to Facebook (Meta).

Add this destination

1. Log into your Engage account

2. Go to Data Platform > Integrations and select the Facebook Conversion API

3. Set your Facebook Pixel ID and Access token, then click Save.

4. Select the events to be sent

5. Optionally, override the default currency and update the events and hit save

Requirements

Active sources

This destination requires one of the following sources to be active

• Javascript Tracker

• AbiCart Plugin

• Magento 1 Plugin

• Magento 2 Plugin

• Prestashop Module

• Shopify Plugin

• Woocommerce Plugin

Facebook Pixel ID

1. Log into your Facebook Business Manager
2. Navigate to Events Manager

3. Here you'll find your Pixel ID

4. If you don't have a Pixel ID you may create it

Access token

1. Log into your Facebook Business Manager
2. Navigate to Events Manager

3. Here you'll find your Pixel ID

4. Click on it and select the settings tab

5. Scroll to the Conversion API section

6. Click Generate access token and follow the instructions

The Generate access token link is only visible to users with developer privileges for the business. The link is hidden from other users.