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Attribution Models
Engage introduce two attribution models, one data driven model that distributes the attribution across all involved sources and one last touch model that attributes the entire conversion to the last touch point.

Improve attribution data

Use UTM parameters
As many ads are served in apps nowadays it is hard to properly attribute them if UTM parameters are missing on the ad URLs. E.g. Tik tok ads without UTM parameters cannot be tracked by Engage.
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