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Send Pixel data to Facebook

Sending pixel data to Facebook allows you to track conversions and other actions that people take on your website, and to use this data to optimize your ad campaigns and improve the performance of your Facebook advertising efforts.
When you send pixel data to Facebook, you can track a wide range of events, such as purchases, form submissions, and page views. You can also use this data to create custom audiences and lookalike audiences for targeting in your ad campaigns.
In addition, sending pixel data to Facebook allows you to track the effectiveness of your ad campaigns and to optimize them based on the actions that people take on your website. For example, you can use this data to identify which ad campaigns are driving the most conversions, and to adjust your bid strategies and targeting accordingly.
Overall, sending pixel data to Facebook is an important part of any successful Facebook advertising strategy, as it allows you to track the performance of your ad campaigns and to make data-driven decisions about your online marketing efforts.

Ecommerce-specific events

There are several ecommerce-specific events that you can track with the Facebook pixel on your website. These events are pre-defined actions that are specific to the ecommerce industry, and they allow you to track specific actions that people take on your website related to shopping and purchasing.
The following ecommerce-specific events are tracked out of the box using Engage:
  • View content: This event tracks when someone views a product page on your website.
  • Add to cart: This event tracks when someone adds a product to their shopping cart on your website.
  • Initiate checkout: This event tracks when someone begins the checkout process on your website.
  • Purchase: This event tracks when someone makes a purchase on your website.
By tracking these ecommerce-specific events with the Facebook pixel, you can get a better understanding of how people are interacting with your website and the products that you offer, and use this data to optimize your ad campaigns and improve the performance of your Facebook advertising efforts.